Brand USA announces 2024 MegaFam dates
Edward RobertsonBrand USA has confirmed the dates for this year’s annual UK and Ireland MegaFam trip which runs from 25 September to 3 October.
The ninth educational trip for 60 agents has been organised in partnership with American Airlines, British Airways and first-time partner Aer Lingus.
The group will be split up upon arrival to go on six different tours to Arizona, North Carolina, South Carolina, Florida, Colorado and Michigan, before meeting up for the grand finale in Chicago.
To win a place on the trip, agents will be required to log their US bookings made with the three partner airlines from now until 30 June and must also complete the MegaFam Airlines Badge on the newly revamped USA Discovery program, Brand USA’s official agent training site.
Brand USA vice president, global trade development, Jackie Ennis said: “The annual MegaFAM is hugely valuable for the success of our UK and Irish agents to gain in depth product knowledge first hand, and learn about the vast range of experience the US can offer beyond the gateways.
“We are delighted to be partnering with Aer Lingus for the first time this year, alongside American Airlines and British Airways, which will allow us to continue to highlight new routes and the huge accessibility to US destinations from the UK and Ireland.”
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