Carnival to launch new Chinese cruise brand
TTG StaffCarnival Corporation’s involvement in the growing Chinese cruise market is set to get even bigger after the company announced a joint venture to create a new dedicated brand.
The partnership with the China State Shipbuilding Corporation (CSSC) and China Investment could see the purchase of both new and existing cruise ships to homeport in China.
"This cruising joint venture is a significant step forward for the cruise industry in China and a tremendous opportunity for us to work together with CSSC and CIC to grow awareness, interest and demand for cruise vacations amongst domestic Chinese travellers," said Alan Buckelew, global chief operations officer for Carnival Corporation & plc.
The deal between the various parties was formalised at a ceremony during the state visit of Chinese president Xi Jinping, who attended the ceremony along with the UK’s prime minister David Cameron.
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