Celebrity Cruises offers booking discounts to promote Apex arrival
Ilaria Grasso MacolaCelebrity Cruises has offered a 40% discount on all cruise fares for guests sharing a stateroom to promote its newest vessel, Apex.
Expiring on 2 August, the offer applies to sailings until 30 April 2025, giving agents plenty of time to arrange the best deal possible for their clients.
The cruise line also released on Friday (7 July) new email and marketing resources to support agents in promoting Celebrity Apex, which is set to enter into service from Southampton next year.
These include social media tiles covering all itineraries between May and October as well as customisable email templates to help trade partners target a diverse customer base.
To help agents sell the new vessel, Celebrity has also launched a new brochure containing all the necessary information on the likes of accommodation, entertainment and dining options.
“We are thrilled to support our trade partners with these exceptional resources during this exciting time for Celebrity Apex,” said UKI senior sales director Claire Stirrup. “The new brochure, together with the ready-made marketing tools, will empower agents to showcase the unparalleled experiences that await guests on Celebrity Apex.”
The trade-focused initiatives come on the heels of a much bigger marketing campaign launched by Celebrity, which aims at challenging people’s misconceptions about cruising by showing people images of the new vessel without telling them it is in fact a cruise ship.
The cruise line has in fact reported that 77% of people have preconceived ideas of what a cruise holiday is, with 36% believing it is mainly for older people.
According to the company, the experiment’s results were astounding as 59% of potential holidaymakers changed their mind about cruising, with over three quarters of millennials and Gen Z being “completely open” to making a booking.
“By presenting it as a resort experience, we showed that Celebrity Apex combines the best of both worlds: the intimacy of a beautiful resort with the boundless possibilities and breath-taking destinations from a resort at sea,” said outgoing vice-president and managing director Jo Rzymowska on Wednesday (5 July).
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