Celebrity Cruises to make UK restart from July
Tom ParryCelebrity Cruises has confirmed plans to operate round-UK sailings this summer onboard its recently refurbished Celebrity Silhouette.
The line said it would offer “luxury staycations to discerning British guests” when sailings launch from Southampton in July.
Silhouette will cruise with all adult passengers vaccinated against Covid-19, and those under the age of 18 showing proof of negative PCR tests.
The first voyage will take place on 3 July, with Silhouette embarking on a series of six- to eight-night itineraries around the British coastline.
Guests will have the chance to explore the Jurassic Coast from Portland, discover Scottish cities and highlands from Inverness, Kirkwall and Glasgow and visit Belfast and Liverpool.
Celebrity said its restart in UK waters underlined its commitment to the UK market and "confidence in trusted travel partners”.
Incentives and resources available to support agents selling its new staycation cruises this summer include £20 Celebrity Rewards points on every booking, a dedicated marketing toolkit on Silhouette’s refurbishment and double Captain’s Club loyalty points for guests.
Silhouette underwent a “bow to stern” refit last year to bring the vessel in line with Celebrity’s Edge-class series with a number of elements added – including The Retreat, designed by Kelly Hoppen, for suite guests and RFID technology offering digital key stateroom access.
The UK resumption announcement follows news of Celebrity’s Caribbean comeback with Celebrity Millennium departing from St. Maarten and Celebrity Apex homeporting from Greece – both taking place in June.
President and chief executive, Lisa Lutoff-Perlo, said: “We’re delighted to be returning to Southampton after over a year away. We are truly committed to the UK market and can’t wait to welcome guests back onboard.
“What could be better than a new luxury ship, ready to take guests on a journey around one of the world’s most beautiful and impressive coastlines? Not only is this extremely significant to us as a business but also to the local tourism industry.”
Jo Rzymowska, vice-president and managing director EMEA, added: “We are excited to offer guests the chance to reconnect at sea with family and friends and to make up for all those missed celebrations.
“I cannot thank our UK travel partners enough for their unwavering support throughout this unprecedented time. We can’t wait to welcome our mutual guests onboard Celebrity Silhouette.”
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Tom Parry
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