Countdown to 2024 Travel Marketing Awards deadline under way
James ChappleThe Travel Marketing Awards will return for a fifteenth year in July, with the countdown already well under way for entries and submissions.
The awards, which will once again be held at the Hilton London Bankside, will honour the industry’s top performing and most innovative marketers.
Prospective entrants across the 34 award categories have until Friday 5 April to get their entries in ahead of the ceremony on 5 July.
The categories are broken down into three main strands: main awards across various types of advertising and media; campaigns; and ’of the year’ awards.
TTG Media has extended its media partnership with The Travel Marketing Awards, which is organised by the Chartered Institute of Marketing’s Travel Group.
Last year’s awards introduced a new award recognising marketers’ commitment to promoting diversity, equity and inclusion in their ads and campaigns, which is presented in association with TTG Media.
Keith Cartwright, chair of the CIM’s Travel Group, said the awards served as a "beacon of excellence" – one that highlights "the creativity and innovation driving the sector forward".
"We encourage all eligible participants to seize this opportunity to showcase their achievements and join us in celebrating the best in travel marketing," said Cartwright.
Last year’s winners included Tui UK, Abta and Finn Partners; Tui UK took home the In-House Team of the Year gong, while Abta was named Travel Brand of the Year (Established). Finn, meanwhile, was named PR Agency of the Year.
The first Diversity, Equity and Inclusion Campaign award, sponsored by TTG Media, was awarded to Kent Downs AONB for its Up the Kent Downs (Muslim Hikers Coastal Trek) campaign, created in partnership with Vivid.
The awards has revealed its 2024 judging panel, spanning more than 30 senior travel industry and media professionals. Together, they represent tour operators, travel agents, airlines, cruise lines, as well as PR and digital agencies, in-house marketing teams, and TV and social media specialists, among others.
Judges have been drawn from the likes of TikTok, Tui, Fairmont Hotels and Resorts, Accord Marketing and Responsible Travel. The full panel can be viewed here.
Among them is former dnata Travel Group UK head of PR and communications Phil Bloomfield, of Bloom Communications, who said the awards were a great opportunity to learn about – and also to celebrate – the industry’s best work, reflect on the care and creativity that’s gone into campaigns, and reward the efforts of those who have worked hard on them.
TikTok brand partnerships manager Carl Ellis said he would be looking out for campaigns "skilfully blending strategy, creativity and innovation" that ensure big ideas align with business goals – and deliver "tangible results".
Colette Sullivan, Fairmont Hotels and Resorts’ global brand manager, added: "The quality of work submitted over the last few years has demonstrated the creativity and adaptability across travel during challenging times, and it’s so important to take a pause and celebrate that.
"I’m looking forward to seeing great examples of strategy driven and creative approaches that have proven to deliver results.”
For more information on how to enter and to see a full list of categories, entrants should head to thetravelmarketingawards.com.
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