Disneyland Paris debuts interactive brochure for agents
James ChappleDisneyland Paris has launched a new interactive brochure for the trade, allowing it to keep its offering up to date for agents and clients alike.
The magazine-style Live the Dream brochure will have new Disneyland experiences, attractions, seasons and events added as and when they are announced.
It will be supported by a range of factsheets with embedded content, including videos, visuals, practical tips and exclusive information. It has also been designed to scale effectively to different devices, including phones and tablets.
The attraction is on sale now through the trade for stays until March 2022.
Disneyland Paris said the new tools available to the trade through the brochure would help inspire agents and their clients, and create new opportunities to sell popular half-term breaks and Christmas 2021 getaways.
Tracey Silverwood, Disney Destinations International director UK and EMEA sales, marketing and transport, said the new digital brochure would allow travel agents to access the most up-to-date information on Disneyland product, and offer their clients "a more personalised approach" to creating Disneyland Paris holidays.
"In addition to being a great tool for the trade, the magazine offers a reduced contact option to a traditional brochure," said Silverwood.
She added: "The travel trade continues to be an important part of the UK and Ireland business, and we are very proud of the strong partnership we have with our trade partners who sell our packages and tickets."
New content aims to "bring the experience of Disneyland Paris to life" with videos and visuals, as well as interviews with Disney cast members and top tips from Disney experts.
Fact sheets, meanwhile, cover hotels, transport and dining, among other topics, and will be updated "on a regular basis".
Agents can access the brochure through Disneyland Paris’s B2B portal at disneytravelagents.co.uk, or via the Disney Stars app.
More support is available from Disney’s business development team at facebook.com/disneyforagents.
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