Gold Medal ‘to transform travel trade landscape’ with new booking platform

The development will provide direct integration and eliminate the need for manual re-keying. Gold Medal claimed the alliance would “transform the agency landscape”.

It will initially enable only Gold Medal bookings to be imported, but there are plans to extend the capability to Pure Luxury, Cruise Plus and Incredible Journeys.

Inspiretec said: “The integration with Gold Medal allows for seamless and automatic updates of booking information directly into the AGENT platform. By harnessing the capabilities of the Gold Medal API, Inspiretec’s AGENT platform will import booking details in real time, reducing the potential for human error and ensuring that data is accurate.
 
“Agencies using the AGENT platform can now enjoy a more streamlined workflow, which translates into faster service times, fewer errors, and the ability to offer more tailored experiences to their clients.”

Gold Medal managing director Simon Applebaum said: “We are always looking for ways to improve our services and processes based on our agents’ feedback.

“Time-consuming post-booking admin and the need to re-key tour operator bookings has long been a key challenge for agents and I’m delighted that through our partnership with Inspiretec and their AGENT platform, we have developed the automation of much of this work. 

“We’d love to roll this functionality into other retail booking platforms in due course.”

Simon Powell, Inspiretec chief executive, added: “By integrating directly with the Gold Medal API, we are not only enhancing the functionality and efficiency of our AGENT platform but also empowering travel agencies to focus more on customer service and less on administrative tasks.”