Great Rail Journeys consolidates budget brand under new name

Rail Discoveries tours have transitioned to the Great Rail Journeys website and are rebranded as Discoveries. The operator said there was no impact on jobs.

"Bringing Rail Discoveries under the Great Rail Journeys umbrella as our Discoveries collection is a natural evolution for our business," said Dave Riley, Great Rail Journeys group chief executive. 

"By combining our strengths, we can offer an even wider range of exceptional rail journeys to suit our travellers’ needs while leveraging the power of the Great Rail Journeys brand."

Great Rail Journeys said consolidation would mean “no disruption to existing bookings or itineraries”.

The decision is the next stage of a process begun in 2022, when Great Rail Journeys group started a refresh which included a redesign of brand logos. 

“This consolidation marks the next chapter in this exciting evolution,” it said. It added 2024 had been “record-breaking”, with a 30% revenue increase. It is targeting growth of 50% for the coming year. 

An expanded range of holidays with more flight options on popular itineraries, including those to the Italian lakes, has been launched.

Riley added: “We’re especially pleased to announce that we’re increasing the number of tours with flight options. This means customers will have greater flexibility in choosing how to reach their destination, whether they prefer the classic charm of rail travel or the convenience of flying.”