Holidays Extras boss says AI can and will make agents' lives easier

For consumers this will mean a new version of the Holiday Extras app, meanwhile AI assistants will make bookings easier for agents.

“If agents want to extend the day of a parking booking, cancel one or change the name on a car registration, they should be able to do it much more quickly and easily in the coming year,” Pack says.

Holiday Extras is testing its new technology on consumers first before proposing it to the trade, while ramping up its product portfolio and expanding further into Europe with two new deals to be inked in the next couple of months.

“Once we have got the technology in a good state, we’ll take that back to the travel agents so they can more quickly and easily create a trip,” he added. “We’re doing all these things in consumer land so that we can bring them back to the trade in the future.”