Airlines in firing line as govt plots crackdown on 'drip pricing'

Commissioned by the prime minister in June as part of the government’s aim to support people with the cost of living, research published will inform the consultation of where "drip pricing" harms consumers most.

"Drip pricing" is where the price paid at checkout is higher than originally advertised due to extra, but necessary, fees and occurs in more than half of providers in the entertainment (54%) and hospitality (56%) industry, and almost three quarters across transport and communication (72%) sectors. 

Minister for enterprise, markets and small business Kevin Hollinrake said the measures will help people keep hold of their cash and ensure they have the "clearest and most accurate information" upfront before they make a purchase.

"From the shelves of supermarkets to digital trolleys, modern-day shopping provides a great wealth of choice," he added. "But fake reviews and hidden fees can make those choices increasingly confusing and leaves customers unsure about what product is right for them."