Jet2 ups focus on value product to help agents combat clients’ cost of living worries

Beyond value, Towers told delegates Jet2holidays now offered nearly 300 four- and five-star hotels across its Luxe Collection range, in addition to higher star product sold through its Indulgent Escapes and Vibe brands.

Towers repeatedly emphasised Jet2 inclusions such as low deposits, checked baggage, solo discounts and particularly free child places, seven million of which are currently available.

Heapy later revealed Jet2 was preparing to relaunch its resort flight check-in service. "We will be bringing that back," he said. "We hope to have some available for next summer. I can’t say which destinations, but we will see a return. It’s a great product."

Towers said Jet2holidays was now reserving certain flights exclusively for package holiday customers. "We are reserving the best flights, the best days of the week just for package holiday customers," she said, adding this would ensure these go to agents’ clients rather than OTAs and seat-only customers.

"This is one way to reward our customers and make sure they get the best flights," she added.

One key product development Towers shared with delegates was the launch of Express Transfers, allowing agents to reassure their clients they will get priority pick-up and drop-off in-resort.

Towers said Express Transfers would initially be available next summer for 80-100 hotels across all Med destinations.