Jet2holidays trade lead Alan Cross promoted to new director role

Cross has held the post of head of trade sales for the past 10 years. He has been at the operator for more than 14 years, originally joining the company to launch its trade sales channel.

He is an industry veteran, having worked in travel for almost 45 years in roles spanning retail, airline reservations, cruise, advertising, publishing and corporate software.

The operator said: “The creation of the new director of travel agent relationships post reflects Jet2holidays’ continued commitment to working alongside independent travel agents and homeworkers to create mutually beneficial relationships and partnerships.

“Having this senior position within Jet2holidays – reporting directly to CEO Steve Heapy – demonstrates how integral these partnerships are to the company’s business strategy and continued success.”