Solo group touring operator Just You is to partner with Incredible Journeys, the B2B touring and adventure brand of dnata Travel Group UK.
The deal enables Just You clients to extend their trips with Incredible Journeys and permit agents to dynamically package and create tailor-made itineraries under a single package booking.
Just You, part of G Touring, caters exclusively to solo travellers, while Incredible Journeys, sister brand of Gold Medal, specialises in tailor-made holidays.
Just You sales director Tom Morgan said: “We are really excited to be working with Incredible Journeys. Their extensive expertise in bespoke holiday planning and global travel networks will give agents the option and flexibility to enhance and expand Just You tours with additional bespoke holiday elements through carefully curated itineraries.
“Whether that’s a city and beach relax and unwind, or a cultural and historical touring holiday – the choice is with the customer to experience even more opportunities to explore the world on an extended solo touring holiday.”
The partnership is the first evidence of Morgan’s new trade strategy since joining the operator earlier this month from Riviera Travel, citing its “huge growth potential” via the trade.
Mark Henderson, Incredible Journeys head of specialist product, added: "We are delighted to add Just You to our portfolio of suppliers.
“Solo touring is an increasingly expanding market, and Just You offer a range of exciting itineraries to suit different traveller’s needs. We know that packaging these itineraries with our Incredible Journeys offering will create so many memorable experiences for those who wish to travel a little differently.”
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