Justin Francis: 'We need to talk about race and tourism'

Change starts with us - Working for industry-wide change means reflecting inward too. Whether it’s our recruitment policies, marketing content, campaigning and engagement or other areas of work at Responsible Travel, we’ll take proactive steps to identify and recognise where we fall short, and challenge ourselves to do better. Additionally, while Covid-19 interrupted our planned company-wide inclusion and diversity training, completing this remains an important priority for us.

Changing attitudes - There are practical steps we can take across the industry to encourage change, including fairer representation on panels, and in consultancy and commissioned work. But we have to be better at recognising, and calling out, conscious and unconscious discrimination in all its guises, including attitudes and comments. It should go without saying that our companies and industry must be anti-racist, not just non-racist. All of us in travel and tourism can do this, at work and at home.

Opening up travel - Income inequality prevents many people of colour from having the same opportunities to travel as white people do. COVID-19 is likely to exacerbate this. We have to play our part in levelling up incomes so that black and minority ethnic individuals, and those in developing countries, have more opportunities for holidays. As well as an insistence on greater local economic benefits from tourism, our Trip for a Trip initiative is a small way we try to address inequalities of opportunity in travel experiences. I’m sure we can go much further too.

More money in local hands, and fair support - Some of the nations most dependent on tourism are also the poorest, and where the majority of residents are BAME. They include many of our own members: lots of them small and micro, family-run businesses, together with local staff. A central tenet of responsible tourism is local economic benefit: more money into local hands, rather than it leaking elsewhere. We’ve been fighting for this for 20 years and each of our holidays is screened for it. But can we do more? If we’re to level up opportunities for BAME people in developing countries, responsible tourism will have to play a large part in it. In addition, I recently wrote that recovery from Covid-19 will not be equal. As an industry we rely on many of the poorest nations to deliver our holidays. Rebuilding can only happen together, and those most needing support must receive it from governments and industry.

Understanding the whole travel experience - We must find ways to address and stop conscious or unconscious racist behaviour towards travellers of colour. Part of this is proactively seeking to better understand the entire experience of travel for people of colour, from start to finish: from marketing brochures, through booking and travel to arrivals and departures. There’s still too little research around tourism and race – something we’re looking into – but there are myriad accounts of racial attacks, biases and harassment toward travellers of colour.

Who are we listening to? Overtourism can have a hugely adverse impact on local communities, so it’s vital all local residents, including BAME communities, are consulted. How often are people of colour consulted about the development of tourism, and how they experience tourists and tourism, in the places they call home? We shouldn’t presume their hopes, experiences or needs are the same as other groups.

Justin Francis is chief executive of Responsible Travel