NCL names Aaron Fletcher its first BDM for Ireland
James ChappleNorwegian Cruise Line has named Aaron Fletcher its first dedicated business development manager for Ireland.
Fletcher joins from Travel Solutions of Belfast, where he held the position of cruise manager since 2016. He brings 16 years’ travel industry experience to the role, including stints at Thomas Cook and Oasis Travel.
Fletcher will work with NCL senior sales director UK and Ireland, Gary Anslow, to drive the line’s growth strategy in Northern Ireland and the Republic of Ireland. NCL wants to up market share in the region, and introduce more agents and guests to its product.
Fletcher will work on building awareness of NCL among Irish customers, and strengthening the line’s existing relationships with agents and tour operators in the region.
At Travel Solutions, Fletcher led the firm’s cruise department and helped drive growth in cruise product, winning awards at the Northern Ireland Travel Awards in the process.
"We are delighted to welcome Aaron to NCL,” said Anslow. “He joins us with a wealth of industry experience, and he is a passionate advocate for our brand.
"From discussions with our partners, it’s clear the Irish market represents a significant growth opportunity for NCL and we firmly believe Aaron’s appointment will enable more Irish agents and operators to grow with us as we increase our fleet to 23 ships by 2027.”
Fletcher added: “It’s an exciting time to be appointed business development manager for Ireland at NCL as we approach the August launch of Norwegian Prima, our 18th ship and the first of six Prima-class vessels.
"Alongside my new team, I look forward to supporting NCL’s market growth in Ireland, building on the very strong relationships already in place.”
NCL will host an exclusive agent roadshow in Dublin on 22 March where trade partners will be able to meet Fletcher and Anslow, and learn more about how they can grow their business with NCL. Any interested agents can sign up here.
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