Q&A: Rotana chief executive Philip Barnes
Katherine MastersThe leading hotel management company has more than 100 properties in the Middle East, Africa, Eastern Europe and Turkiye, and is on a rapid growth trajectory – chief executive Philip Barnes shares the key talking points
Talk us through the highlights of developing 43 new properties in 24 cities – what are the standouts?
The standouts are the properties in Pakistan and Georgia. We have fantastic partners, and we work collaboratively with them. I am very excited to see these properties come to life. Our first five-star hotel in Islamabad will create a welcoming space for guests, while the stunning Pontus Rotana Resort & Spa in Gonio promises tranquillity and indulgence.
Which destinations do you see real potential in?
Rotana sees tremendous potential for expansion in Saudi Arabia, where we plan to launch nine new properties over the next four years, effectively doubling our key count to over 4,400. This ambitious growth reflects our commitment to delivering exceptional hospitality in this vibrant market. Additionally, we’re exploring opportunities in other regions, I have recently appointed a country manager for Turkey and Eastern European countries. I anticipate exciting projects in Cyprus, Greece, and Turkey as part of our main focuses moving forward.
How are Rotana brands evolving – what’s the biggest change to note?
Rotana is blessed with this tremendous DNA that comes from within the region. We are equally blessed to have many long-serving team members who play a big part in that DNA. As I look forward to expanding on that, I recognise that we are unique and different. We are not trying to be in the business of hotels; we are trying to be in the hotel business.
What lessons have you learned with all your years of hotel experience and how will you apply that to Rotana?
When I talk to our teams, I draw from my experiences all over the globe. I’ve learned valuable lessons everywhere I’ve been, and the learning never stops. For instance, when I reflect on our openings, I often reference the Four Seasons in Singapore, which I opened back in the mid-1990s, as a prime example. Similarly, when considering development, I think about my work in Canada with Fairmont under the Delta brand. I pull from those and other experiences in everything I do.
What is Rotana doing for travel agents?
We have a strong, ongoing relationship throughout the company with our travel partners, and we continue to work with them because we recognise the vital role that travel advisors play in the hospitality industry today.
We are committed to empowering our travel agents and partners with the knowledge they need to effectively promote our diverse offerings across six distinct brands in 28 cities across 15 countries. We host regular training sessions that keep our partners well-informed and engaged, ensuring they have the latest insights into our properties and services. Moreover, we offer exclusive discounted stays for industry professionals, allowing them to experience the exceptional quality and unique amenities of our hotels firsthand.
AT WTM London: Rotana is sharing stands with Experience Abu Dhabi (S10-215); Saudi Tourism Authority (S8-212 / S8-510 / S9-510); and Dubai Department of Tourism & Economy (S9-220)
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Katherine Masters
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Place of registration: England and Wales.
Company number 08723341.
Registered address: 6th Floor, 2 London Wall Place, London EC2Y 5AU
