Richard De Villa has been appointed Club Med’s new UK and Nordics marketing director, reporting to newly-appointed managing director Nicolas Bresch.
De Villa brings 10 years’ experience to the role working in the Philippines Embassy’s department of tourism, as well as a further five and half years heading up marketing for Malaysia Airlines in the UK and Europe.
He will head up a team of seven, with a particular focus on PR, social media, CRM and web. Club Med said he would play "a pivotal role" in building the Club Med brand and its understanding and position as a premium all-inclusive holiday provider.
"Richard brings with him the perfect skillset to complement our team and I’m looking forward to working with him on some of our rapid growth plans," said Bresch.
De Villa added: "Club Med represents what I love about travel, from skiing to the beach and everything in between. We have an exciting pipeline of resort openings and developments, and I’m looking forward to working with the team to support these ambitious growth plans."
His appointment follows the recent opening of the brand’s new 4-Trident resort in Tignes, with the opening of the brand’s first Exclusive Collection ski resort in Val d’Isere to follow later this month.
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