Rio de Janeiro to up UK trade focus with new London outpost
James ChappleThe Rio Convention and Visitors Bureau (Rio CVB) has appointed new representation in London to court the travel trade and rebuild ties with the UK market.
Bossa Brazil will represent the Rio CVB in the UK at travel trade shows and events, as well as related activities with tour operators and agents.
It will support those businesses already selling Rio, as well as those interested in offering it as part of their programmes and packages for the first time.
Pre-Covid, international travel was worth around US $6 billion to Rio annually, the city serving as a gateway to Brazil for tourists.
Roberta Werner, Rio CVB executive director, said the UK market was an important source of tourism revenue for Rio and for Brazil.
"Before the Covid pandemic, international travel injected more than US $6 billion into the Brazilian economy," said Werner. "We are now intensifying the promotion of the marvellous city in the United Kingdom.
"The Rio Convention and Visitors Bureau participates in all international travel trade events. With our London office in partnership with Bossa Brazil, we will greatly strengthen this work."
Rio CVB members include tour operators, DMCs, hotels, restaurants and tourist attractions.
Sign up for weekday travel news and analysis straight to your inbox
James Chapple
Supplier Directory
Find contacts for 260+ travel suppliers. Type name, company or destination.
Editor's pick
Clients with kids? Consider Disney’s Encanto countryPARTNER CONTENT
Recommended For You
Latest travel jobs
Self-employed Holiday Sales Consultants
Junior Africa Sales Consultant
Travel Consultant - Barrhead, Newtownabbey
Competitions
Upcoming events
Place of registration: England and Wales.
Company number 08723341.
Registered address: 6th Floor, 2 London Wall Place, London EC2Y 5AU
