Jordan welcomes new attractions and trade partnerships
Madeleine BarberAn increase in visitors to Jordan has encouraged the country to launch new attractions and strengthen its relationships within the travel trade.
Photo: Ali Barqawi Studios
The popularity of Jordan is rising amongst UK travellers with the country recording a visitor increase of 15.8% in the first three months of 2017, which builds on the positive 7% recorded in 2016. Jordan’s ever-increasing appeal with UK visitors has encouraged several new and existing tour operators to enter, or increase product ranges in, the Hashemite Kingdom.
What’s new?
Holidaymakers’ interest in the country has been inspired in 2017 by the launch of the Jordan Trail, which adds another exciting dimension to the country’s tourism appeal. Connecting the length of the country from Um Qais in the north to Aqaba in the south, hikers can walk all 402 miles or sections to take in iconic sights of Petra, the Dead Sea and Wadi Rum, as well as discovering new areas and villages.
The first quarter of 2017 also saw Jordan welcome its first signature 18-hole grass golf course, Ayla, in the heart of Aqaba’s newest waterfront development, on the country’s Red Sea coastline. The launch of Royal Jordanian’s new connecting flights from Heathrow to Aqaba has reduced the overall flight time, which allows golfers to tee off faster on the course designed by legendary golfer Greg Norman.
Building bridges
The wealth of new attractions in Jordan creates a natural opportunity for the tourist board to strengthen relationships with the travel trade through participation in the upcoming TTG Roadshows in June, as the headline sponsor, and via TTG’s online competition to win a trip to Jordan – one lucky winner will be chosen to sample the Kingdom’s delights for themselves!
Working closely with the UK travel trade continues to be an important part of Jordan Tourist Board’s strategy to ensure that all promotional activity has a strong call to action that translates into further increases in visitor arrivals. Support via co-funded marketing, fam trips, destination training and more are all available through the JTB UK office (email tara.gandhi@brightergroup.com).
Hailed as the jewel of the Middle East, visitors also come to Jordan to view its iconic landmarks, from panoramic views from Mount Nebo, the red city of Petra, therapeutic waters of the Dead Sea and Wadi Rum – one of the country’s UNESCO World Heritage Sites.
For more information go to visitjordan.com
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Madeleine Barber
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