Watch: Atol unveils ‘biggest-ever’ peaks booking campaign
Will PayneAtol has launched its "biggest-ever" turn-of-year booking campaign in a bid to support the travel industry, raise awareness of the Atol brand and remind consumers to ensure their package holiday bookings are financially protected by the scheme.
The financial protection scheme – run by the UK Civil Aviation Authority (CAA) to protect consumers if their holiday firm ceases to trade – launched the "Booking Boogie" campaign on Wednesday (21 December), which will run until the end of January.
Created by AB Brand and Marketing Agency, the online and broadcast campaign is timed to support the traditional peak holiday booking period and is anticipated to reach up to 25 million people.
It will feature three videos, each showing people dancing in their homes to celebrate having just booked their next holiday, knowing their booking is protected by the Atol scheme.
Channels such as Sky, YouTube, Facebook, Instagram and Spotify will be used, with content also running across Atol’s own social media channels.
Michael Budge, head of Atol at the CAA, said: "Our consumer research shows that planning and booking holidays is an exciting process and we wanted our campaign to reflect that feeling.
"People are positive and optimistic as they look forward to their overseas trip next year, but we know holidays can be a significant financial outlay, especially in the current economic climate."
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