Brazil attracts nearly five million international tourists in nine months

Brazil has been attracting a growing number of international visitors. From January to September 2024, there was a 12% increase in foreign tourists visiting the country compared to the same period in 2023. September set a new record for the month since the historical series began in 1989, with 445,389 travellers arriving in Brazil - a 26.4% increase in comparison to figures from September 2023.

In the first nine months of 2024, the country has already recorded 4,897,671 international tourists. The new data was released by the Ministry of Tourism, in partnership with Embratur and the Federal Police. 

Marcelo Freixo, president of Embratur, the Brazilian Agency for International Tourism Promotion, celebrated the milestone. “September’s result was a record, the highest ever for the month, a growth of 26.4% compared to September last year. This is the result of our efforts to promote a greater diversity of destinations and experiences, beyond the sun and the beach”, he said.

"We are showcasing to the world our nature, culture, gastronomy, popular festivals and a multitude of spectacular experiences that only exist in Brazil, which can be enjoyed at any time of the year. This strategy reduces the effects of seasonality, increasing the arrival of tourists during the so-called low season. We are ensuring significant growth in the tourism business, supporting high employment throughout the year”, added Freixo.

Celso Sabino, Minister of Tourism, was optimistic about the sector. "Brazil has strengthened its brand abroad. We have worked to showcase our attractions and destinations, presenting all the cultural and gastronomic diversity and natural beauty that can only be found here. Our mission is to reach double digits in the number of foreign tourists by 2027”, stated Sabino.

Launched by the Ministry of Tourism recently, The National Tourism Plan (PNT) 2024-2027 aims to position Brazil as South America’s top tourist destination. It establishes the target of reaching 8.1 million foreign tourists visiting the country per year and seek to generate US$8.1 billion in tourism revenue.