Hoseasons harnesses AI to reveal the future of the staycation

As Hoseasons celebrates its 80th anniversary, the company sets its sights on the future, leveraging the power of artificial intelligence to predict what the future holds for UK holidays.

The self-catering accommodation experts have harnessed the power of AI agents ChatGPT and Midjourney to deliver a glimpse of holiday trends set to shape the industry not just now, but in 2100 and beyond.

Henrik Kjellberg, CEO of Awaze, parent company of Hoseasons and Simon Altham, Chief Commercial Officer of Hoseasons share their thoughts on AI’s predictions for the future of the staycation.

On the trends shaping the travel industry as we head towards AI’s predicted future, Kjellberg says, "It looks like holidays of tomorrow will bring something fresh to the table— where nature and technology blend together nicely. The demand for eco-friendly, immersive experiences is rising fast, and we’re not just talking solar panels and energy-efficient buildings anymore. AI seems to suggest we’re heading towards a future where sustainable travel is no longer an option but the norm, but with some pretty creative ways of getting there too — where smart design, renewable energy, and enhanced human connection are all essential parts of the same package.”

"It’s safe to say that holiday accommodations won’t just look futuristic; they’ll be designed to minimise impact, while maximising the guest experience. Holiday lets are set to become an extension of their environments while offering cutting-edge amenities and the technologies needed to personalise each stay.”

While Hoseasons’ AI-generated images provide a glimpse into the future of UK holiday accommodations, the brand emphasises the importance of balancing innovation with the timeless elements that make staycations special.

Altham: “Many of the best parts of a cottage stay, caravan holiday, lodge or park break have remained the same for decades and AI suggests they will continue to do so. UK breaks, whether taken today or 80 years from now, will always provide holidaymakers with a home-away-from-home experience, with the appropriate comfort, facilities and amenities to suit their budgets and needs.”

Hoseasons continues to innovate, ensuring that its portfolio meets the evolving needs of holidaymakers.