HX launches new HX Explorers loyalty programme

HX has announced the launch of ‘HX Explorers’, its first standalone dynamic loyalty programme set to inspire curiosity and enrich the travel experiences of all its guests. Designed for both seasoned travelers and newcomers alike, HX Explorers will offer an array of exclusive benefits and rewards starting this month.

The new loyalty programme has two tiers: Level 1 – for those who are about to sail, and Level 2 for those who have sailed more than 3 nights. The membership offers special rates for repeat bookings but also aims to cultivate a community of like-minded travelers who value authentic experiences, making each member feel appreciated and understood.

The scheme will provide special activities and offers on HX products, a dedicated loyalty manager, year-round activities even when not travelling and exclusive partner rewards for chosen like-minded and sustainable brands, including CEWE, Waterhaul, and Ocean Bottles.

Gebhard Rainer, CEO of HX, said: “At HX, we believe that travel is not just about reaching a destination but about embracing the journey and the stories that come with it. HX Explorers is our commitment to recognizing and rewarding our loyal guests, encouraging them to dive into new adventures and discover the world with a fresh perspective.”

As part of the launch of the programme, HX has created a specially designed range of anniversary badges to celebrate the HX Explorers programme as well as their 130-year anniversary, which will take place in 2026. 

The badges depict the first expedition voyage made by the company back in 1896, called the “Sportsman Route” between Hammerfest and Spitsbergen in Svalbard, using the DS Lofoten, which included kayaking and exploring the artic destinations. HX Explorers booking in from today through to the end of 2026 will all receive a special badge when they arrive on board for their voyage.