Palladium Hotel Group to open The Unexpected Ibiza Hotel in 2025

Hotel management company Palladium Hotel Group is eagerly anticipating the arrival of The Unexpected Hotels brand in Ibiza next summer.

Following over a decade of success, Palladium Hotel Group announced in April 2024 the evolution of this beloved brand - one of the most successful in the management group’s portfolio – to give rise to the sophisticated new brand, The Unexpected Hotels.

With this new VIP concept, the group focuses on hyper-personalised guest experience at the hotel, welcoming new service concepts, new business segments and international expansion opportunities.

The Unexpected Hotels will preserve the innovative and disruptive spirit of Ushuaïa Ibiza Beach Hotel, while maintaining consistency in its brand essence, such as the hotel’s typography, signature colour and iconic hummingbird. 

The implementation of this new brand identity is being carried out gradually, culminating with the renovation of The Ushuaïa Tower this year, which will be renamed The Unexpected Ibiza Hotel. Thus, from this season (2025), the iconic establishment located in Ibiza’s Playa d’en Bossa will continue to surprise loyal and new visitors with its unique offering that combines accommodation, signature gourmet experiences and unforgettable entertainment, within its two spaces: the renovated The Unexpected Ibiza Hotel, offering 181 rooms and suites, and Ushuaïa Ibiza Beach Hotel, offering 234 rooms and suites.

Thus, from this season (2025), the iconic establishment located in Playa d’en Bossa (Ibiza), will continue to surprise loyal and new visitors with its unique proposal that combines accommodation, gastronomy and entertainment, in its two spaces: the renovated The Unexpected Ibiza Hotel, with 181 rooms and suites, and Ushuaïa Ibiza Beach Hotel with 234 rooms and suites.