Toyama to Debut at WTM 2024: A Hidden Gem for Travel Agents

Toyama Prefecture, a hidden gem just two hours from Tokyo, will make its WTM debut in 2024. Despite a record 26.9 million international visitors to Japan up to September 2024, only around 1% explore Toyama, offering travel agents a fresh opportunity to promote a unique destination.

Known for its stunning nature, craftsmanship, and Michelin-starred cuisine, Toyama presents an alternative to Japan’s crowded hotspots. To boost brand awareness and bookings, Toyama will host consumer-focused events in London and Bristol, open to travel agents.

Toyama Events Highlights

Discover Toyama with InsideJapan Tours
9 Nov at InsideJapan HQ, Bristol
InsideJapan Tours will host Toyama: Cultural Adventures, featuring a presentation on the region’s unique attractions, including UNESCO villages, sushi, and traditional crafts. The event includes a talk and demonstration by Takaoka lacquerware craftsman Takeshi Musashigawa and a reception with tea, sake, and light snacks, allowing attendees to meet Toyama travel experts and the InsideJapan team. Book at eventbrite.co.uk/e/insidejapan-toyama-cultural-adventures-tickets-1038780148387

Takaoka Lacquerware Demonstration & Raden Chopsticks Workshops
6 Nov at Japan House London
Musashigawa will demonstrate the art of Takaoka lacquerware. Also available are workshops to create your own chopsticks with mother-of-pearl inlay under Musashigawa’s guidance.

Takaoka Lacquerware Talk
8 Nov, hosted by Japan Society
Join Musashigawa and V&A curator Masami Yamada for an in-depth discussion and demonstration.

Toyama Sake Masterclass
8 Nov, Kioku Bar, Raffles London at The OWO 
Taste Toyama’s top sakes, served in Takaoka lacquerware sake cups.

Toyama Pop-Up Shop
1-30 Nov at MATCHADO Café Chiswick
Showcasing Toyama crafts and products, perfect for clients interested in Japanese artisanal heritage.

Toyama at WTM 2024 – 5-7 November
Visit Toyama’s representatives at the Japan Stand (N12-418) during WTM London. Learn how to enhance client itineraries with Toyama’s cultural and natural treasures.

For meetings or more details, contact:
Kylie Clark, Toyama Prefecture International Representative
E: kylie@wondertrunk.co