UKinbound writes to new prime minister and cabinet members

In its initial wave of communication, the association has written to the Prime Minister Sir Keir Starmer MP, chancellor and secretary of state for the Department for Digital, Culture, Media & Sport. Letters to the tourism minister, aviation minister and immigration minister have been drafted and will be sent as soon as they are appointed. 

In its letters, UKinbound outlined its desire to work collaboratively with the new government and stressed that inbound tourism is the UK’s second largest service export industry, exceeding the value of car and pharmaceutical exports, and a leading driver of economic growth in cities, towns, coastal and rural communities across the UK. 

Alongside drawing attention to its manifesto, which the association launched in May this year, UKinbound highlighted a number of policy measures and reforms that could be rolled out relatively quickly and would positively impact businesses and jobs across the country. 

Joss Croft OBE, CEO of UKinbound said “We would like to extend a warm welcome to Prime Minister Sir Keir Starmer, his cabinet members and wider ministerial team. 

“As the UK’s second largest service export industry, with potential to grow 20% by 2027, the inbound visitor economy is ideally placed to be a key driver of the government’s new growth mission. 

“The majority of our policy ideas and reforms require no additional economic intervention, which we hope will be viewed favourably by this new government. 

“With the right policy and regulatory frameworks in place, inbound tourism can have a sustainable long-term positive impact on regional economies up and down the country and sustain hundreds of thousands of jobs.

“We are committed to working constructively with this new government and look forward to developing a long-term collaborative relationship.”