TTG Sustainable Travel Heroes 2024 launches with new sector champions
AE Expeditions (part of Aurora Expeditions) and TTC Tour Brands have joined Iberostar and Intrepid as sector champions for this year’s TTG Sustainable Travel Heroes travel agent training programme – launching today (5 February)
AE Expeditions has replaced Hurtigruten as Expedition Partner, while TTC Tour Brands (comprising Contiki, Costsaver, Trafalgar, Insight Vacations and Luxury Gold) has stepped up to take the place of G Touring as the programme’s Touring Partner.
Iberostar Hotels & Resorts returns for its third year as Accommodation Partner, as does Intrepid as the initiative’s Small Group Adventure Partner.
Join the Sustainable Travel Heroes class of ’24
These four partners are championing sustainable tourism in their respective sectors and will be providing education and resources to the trade throughout the course of the year to help agents sell more responsible holidays to their customers.
They will also be working closely with a cohort of 20 agents who are on their journey to become the 2024 TTG Sustainable Travel Ambassadors. Agents who are interested in becoming an Ambassador are being asked to apply for the programme before 17 March.
“We plan to empower the Ambassadors with a genuine understanding of sustainability and responsible tourism, utilising practical, real-world examples derived from our own business practices,” said Kelly Jackson, managing director TTC Tour Brands EMEA.
“We aim to provide them with valuable insights, comprehensive information and practical tools, ensuring they not only comprehend but effectively champion the true essence of responsible tourism in their journey.”
Hayley Peacock-Gower, chief marketing officer at AE Expeditions, added: “We are committed to being part of the movement of innovative thought leaders working toward making the industry more sustainable, while recognising that it is an ongoing journey for us all; the key is a commitment to continuous improvement, change and collective action.”
The TTG Sustainable Travel Heroes programme is now in its third year and comprises training workshops and agent fam trips, plus educational content published in TTG and on ttgmedia.com.
Find out more about the programme and apply to become a TTG Sustainable Travel Ambassador at ttgmedia.com/sustainabletravelheroes.
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Madeleine Barber
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