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'There's more to Norway than cruises and the Northern lights': Behind the scenes on a luxury fam trip

A Signature Norway fam trip with Visit Norway and TTG Luxury took 10 luxury travel designers to discover some of the experiences they can book for clients, which go way beyond cruises and chasing the Northern Lights. 

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Check out some of the agents’ selling tips and highlights from this incredible trip to Norway.

The Steinsdalsfossen waterfall in Steine was among the natural wonders the group visited
The Steinsdalsfossen waterfall in Steine was among the natural wonders the group visited

The trip included exploring Bergen and its stunning surrounding landscape, before heading north to Tromso to enjoy the kind of activities, dining and exclusive accommodation that will appeal to high-end, experiential clients. 

 

The six-night fam trip was part of a project launched by Visit Norway earlier this year to elevate perception of the destination in the UK. The second phase of this Signature Norway initiative is a London workshop for another group of hand-selected travel planners to meet with 15 partners travelling from the country to engage with the trade. 

 

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Sarah Dennis

Sarah Dennis

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