Byway sees sales boost amid ‘shift in the mindset of holidaymakers’
Sarah DennisFlight-free travel company Byway Travel has already topped its 2022 sales levels less than two months into this year.
Byway, which was founded in March 2020 by Cat Jones, has also revealed that 2024 bookings so far are already tracking at nearly a third for the whole of 2023, while sales between November 2023 and January 2024 were three times up year-on-year.
Byway’s itineraries centre around travel by rail, bus and ferry across Europe and this week it revealed its top three itineraries include a journey to Northern Italy, its Scottish Highlands on the Hogwarts Express route and a journey through the Alsace region.
The B Corp Certified organisation counts operators such as Kuoni and Intrepid as its partners, with a partnership with Exodus Adventure Travels announced in May 2023. Byway introduced carbon labelling on all its trips last October.
Jones said: “It’s wonderfully exciting to see flight-free travel truly taking off, so to speak. Interest in flight-free travel has increased significantly every year, but we’ve been blown away by the number of bookings we’ve seen in 2024 to date.
“It feels like a significant shift in the mindset of holidaymakers who are not only looking to cut their carbon emissions, but really falling in love with the journey itself.”
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Sarah Dennis
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Place of registration: England and Wales.
Company number 08723341.
Registered address: 6th Floor, 2 London Wall Place, London EC2Y 5AU
