If Only to expand into Caribbean, Mexico and Bermuda

The tour operator’s new 132-page brochure will be distributed to agents in the coming weeks. Bookings will go live on June 25.

Nine months in the making, If Only’s programme will feature destinations across Caribbean favourites such as Barbados, Antigua, St Lucia, Grenada and Jamaica.

Other properties will be available in Turks and Caicos, St Kitts and Nevis, Anguilla, St Vincent and the Grenadines, The Bahamas and Aruba.

The launch includes touring itineraries in Cuba and Mexico, focusing on Mexico’s Caribbean coast resorts, luxury accommodation on the Pacific coast and the Baja California peninsula.

Other additions featured in the brochure are If Only’s yacht and cruise experience, which stretches from private crewed yacht charters to larger vessels booked by cabin - as well as an “ultimate Caribbean cruise” offering luxury onboard facilities and entertainment, and a new destination every day.

A revamped wedding experience section features new resorts to complement If Only’s Indian Ocean wedding and honeymoon programme.

Andy Freeth, If Only chief executive, said: “We’ve had requests for years from agents to expand west, asking us to bring the experience we’ve developed in the Indian Ocean market to the Caribbean, Mexico and Bermuda.

“Our expansion into this region has been integral to our development plans, so the company has been working on the launch of our Caribbean, Mexico and Bermuda portfolio for nine months now.

“We’ve recruited some of the best in the industry for their wealth of knowledge and expertise to ensure that we can offer our agents hotels, resorts, cruises and tours that fit seamlessly with If Only’s existing products and services.”

The tour operator’s newly assembled Caribbean, Mexico and Bermuda team will “go live” on June 25, producing quotes and delivering bookings and promising an “unparalleled level of experience”.

To celebrate the launch of the new brochure, If Only will offer agents triple Just Rewards, with eligible bookings earning agents between £30 and £900 – If Only’s biggest booking incentive to date.

And throughout July and August, If Only’s eight-strong regional sales will be visiting agents across the UK to train and incentivise them, and distribute goodie bags full of everything needed to have a perfect day at the beach.