New Pure Luxury Masterclass homes in on agent training

This innovative new concept will showcase how Pure Luxury can support key segments such as new-to-luxury agents, homeworkers and established luxury agents, with the end goal for all being elevated sales and the creation of ultimate holidays.

Spanning a series of features, videos and events, the Pure Luxury Masterclass will ensure agents fully understand the support, product and insight the trade-only operator can offer.

The Masterclass launches in the Autumn issue of TTG Luxury, with the first feature available to read online now, highlighting how this well-established operator can help sales take off for new-to-luxury agents.

Pure Luxury’s marketing director Sarah Lancashire explained: “We are delighted to be running the Pure Luxury Masterclass to support agents in expanding their knowledge and confidence in selling luxury holidays. Providing first-class service and training for our agents is something we pride ourselves on at Pure Luxury, and throughout the Masterclass we will be sharing more key insights than ever before.”

As part of the series, an exclusive Pure Luxury Masterclass event is set to take place early in 2025. 

“Deep product knowledge, how to finesse a booking and understanding what’s available for discerning clients – along with how to make all that look so appealing – are key tenets of luxury travel sales, and Pure Luxury can deliver all of this,” added April Hutchinson, editor and publisher of TTG Luxury. “Whether you’re an agent starting on your luxury journey, or a more established one keen to ensure you have the best partnerships with a range of suppliers, the Pure Luxury Masterclass will offer plenty of hints, tips and support to build sales.”

Read the first feature and discover how Pure Luxury can support new-to-luxury agents.