Why Norway and Sweden are the new go-to destinations for skiers
Katherine MastersBen Nyberg, director at skiScandinavia, explains why this underrated region has huge potential to grow its winter sports market, thanks to top-class, friendly ski resorts and snowsure conditions
What is skiScandinavia?
skiScandinavia is the UK’s specialist ski tour operator when it comes to skiing in Norway and Sweden. Our team of specialists have been creating innovative and original holiday experiences in Scandinavia for over 20 years, solidifying them the leading ski holiday authority in the region. I founded the company in 2002, because I wanted to share my passion for skiing and Scandinavia with the UK market after living and working in the local ski resorts.
Why is Scandinavia emerging as a strong contender for ski holidays?
Scandinavia is fast becoming the go-to destination for skiers looking for a long-guaranteed snow season (spanning from early December until the end of April), pristine conditions, and immaculate slopes – it’s also one of the few places left in Europe where a white Christmas is guaranteed.
Stability, reliability, and consistency is not only prevalent in Scandinavian ingenuity, but their ski resorts are second to none as well. Tourists are welcomed with open arms, warmth, and hospitality by outgoing, friendly locals – Scandinavia is the friendliest place to ski in the world. Skiers in this area (which are often native) are competent, very self-aware and have the most impeccable ski etiquette.
Scandinavia is the home of skiing and the home of ‘hygge’ – a combination that results in magical, cosy, winter wonderland ski holidays.
What are skiScandinavia’s unique selling points?
Our intimate first-hand knowledge of our featured resorts and accommodation allows us to craft innovative and unique travel experiences.
Reaching this awe-inspiring region has never been easier or more convenient. With direct exclusive skiScandinavia flights from London Gatwick to Scandinavian Mountains Airport and short transfers of between 10 and 40 minutes, skiers will experience a refreshing take on seamless, no-hassle travel.
We pride ourselves on providing an unrivalled, award-winning, concierge-style service from the initial booking enquiry and throughout the whole travel experience. This has encouraged an extremely loyal and supportive customer base with more 65% repeat business year-on-year.
We have crafted a number of services, which are exclusive to our customers, such as collaborating with local ski schools, offering ‘funSki’ (small group, all English-speaking, three-hour morning lessons tailored to suit age and ability) and providing complimentary childcare at selected accommodation for ease and peace of mind when travelling as a family.
What’s the value proposition of a skiing holiday to Norway and Sweden?
The value in skiScandinavia’s service ensures travellers can book with confidence, travel with ease and peace of mind, and benefit from the high standard of infrastructure, accommodation, snow security and winter activities within the Scandinavian resorts they work with. Their experience and destination expertise has engineered a very close bond with local suppliers from which strong relationships and a renowned reputation has been built – a high esteem and valued presence skiScandinavia customers also benefit from when in resort.
It has also never been more advantageous to book a ski holiday to Scandinavia with the current Krone to Sterling exchange rate greatly benefiting the UK market.
What is your trade strategy?
skiScandinavia will continue to support and invest in trade partners (which include Travel Counsellors, Iglu Ski and Kuoni) throughout the coming season, building strong partnerships and sharing our passion for the region and skiing to further boost the steep increase in UK skiers looking to ski in snowsure Scandinavia.
With the continued success of our exclusive Gatwick flights during peak holiday weeks, we are projecting to grow operations further throughout the ski season with our online booking system. Agents can book skiScandinavia’s popular family ski weeks directly via the website or we can help you to create bespoke ski holidays – booking everything all in one place – with the confidence and assurance of skiScandinavia’s full financial protection and award-winning service.
What can you tell us about the different resorts?
The resorts are all unique and special in their own way. Hemsedal (Norway) ski resort, which is often referred to as the ‘Scandinavian Alps’, is where I lived, worked and raised a family for many years so it will always be special to me – it’s also a paradise for off-piste skiing. Stöten (Sweden) is one of the most welcoming and friendly ski resorts I’ve ever skied in – it feels like a home from home. Trysil is Norway’s largest ski resort and has amazing skiing for all abilities. Kläppen (Sweden) ski resort was built by a family, for families – it exudes charm. Hundfjället & Lindvallen are part of Sweden’s largest ski area, Sälen, and is the go-to destination for the ultimate in Swedish skiing.
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Katherine Masters
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Place of registration: England and Wales.
Company number 08723341.
Registered address: 6th Floor, 2 London Wall Place, London EC2Y 5AU
