New talent focus for Travel Network Group training revamp

The training broadly focuses on getting back to business and up-to-speed following the Covid crisis, and offers support in three key areas.

These are: helping members attract new customers; managing engagement with existing customers; and controlling the main touchpoints with customers during their booking journey.

Officially launched to TTNG’s more than 1,200 members last month, the Business Development Action Plan was drawn up late last year and was designed to respond to the need to help members shift their focus from "the exceptional circumstances of the pandemic back to business as usual".

Besides a focus on talent and recruitment, the plan features dedicated marketing training, with courses covering social media, local marketing, email marketing, data and search engine optimisation. All modules are available from TTNG’s online resource centre, The Hub.