Gold Medal launches new Singapore and Abu Dhabi campaigns

As part of the new initiatives, the operator has produced a range of materials to help agents sell the destinations.

Gold Medal will promote the "Singapore and Beyond" campaign with a range of materials, such as a mini brochure with a mix of single centre and multi-centre offers for 2022 departures, in-store merchandise and social content.

For its "Abu Dhabi for All Seasons" campaign, it has produced a mini-brochure, social content and offer posters, which features offers for families and couples throughout 2022.

Gold Medal’s marketing director Kerry Gallagher said both destinations are attracting "a lot of interest" during the industry’s recovery from the Covid-19 pandemic.

"Last month, room nights booked in Abu Dhabi grew over a third compared to September, with the average value of those bookings rising by nearly 50%, and in Singapore during the same period, average booking value increased by 181%," she added.

"So we’re only too happy to help agents improve their knowledge of them, capitalise on that demand – and be in with a chance to win some very special prizes."