To celebrate Inspiring Travel’s 50th anniversary, the operator has a number of educationals planned. Starting on a high note, they took six key trade partners to Bhutan with Six Senses, and here’s the agents’ feedback
This exclusive tour of Bhutan was hosted by Phil Aird-Marsh, chief executive at ITC Travel Group and Nikhil Chhibber, product and trade relationship at Inspiring Travel. Among the six agents handpicked to join them were John Ferguson, director, Holmes Travel; Julie Croucher, director, Travel By Jules; and Andy Hollins, director, TF Travel. Here the trio share their discoveries about the Buddhist sanctuary in the Himalayas, which has developed its own unique approach to travel and tourism.
John Ferguson: I was intrigued by what to expect as I knew Bhutan to be a destination unlike any other. Visiting a truly independent kingdom with its own distinct culture was very appealing and it didn’t disappoint. The fantastic scenery was a sight to behold.
Julie Croucher: I understood the destination pretty well, having previously booked (via Inspiring Travel) and had clients tell me about their experiences. I expected it to be a place of open space, nature, friendly people and enlightenment… and it was!
Julie: We flew via Delhi and overnighted there out and back. If flight times connected better, I would consider this carefully for my clients, as the change in temperature between Delhi and Paro is the biggest shock.
John: Initially a 04:00 flight from Delhi was not an ideal departure time but as is often the case with travel the wonderful surprise was the view of the Himalayas in perfect early morning clarity capped by a great view of Everest. Paro airport could probably take the title of the prettiest airport in the world and is far removed from Heathrow in more than one sense.
Julie: Beautiful buildings, traditionally dressed people and our ultra-friendly helpful guides.
John: As with everywhere in Bhutan we were met by genuinely friendly people – even going through immigration. We took a wonderful scenic drive on excellent uncluttered roads to our first hotel, which had a sense of peace and tranquillity that was ever present in all the Six Senses properties.
Julie: The fact that happiness is taught in schools and the ‘mindfulness’ culture. Bhutan is the only carbon negative country in the world and it was a revelation to see its ‘low-impact, high-experience’ view on tourists. We learnt so much about their way of life from our guides and there was a wonderful sense of calm and happiness everywhere we visited.
John: A bizarre surprise was the complete lack of international brands so no big supermarket chains, fast food outlets or coffee shops. I wasn’t surprised by the scenery, culture, food, quality of accommodation or the people as I had high expectations which were easily met.
John: Six Senses really were outstanding and I would highly recommend. In particular the elevated spectacular locations were a delight.
Andy Hollins: The Six Senses in Punakha was my favourite. I thought the lodge area around the pool was stunning, the rooms were beautiful and the food was outstanding. It was great to spend some time with the GM, Andrew and his wife Jo, they are a lovely couple who really know and understand their hotels and the country of Bhutan. The view that last morning over the pool to the Himalayas in the background was breathtaking – it was the whole setting that made this the stand-out place.
The Six Senses in Thimphu is absolutely beautiful. It was so lovely to just sit on the balcony and relax whilst looking at those amazing views. It is the perfect place to just relax and unwind after the long journey to get to Bhutan.
Julie: I would also promote the more rural, rustic guest houses on some walking trips, focusing on the villages, hills and valleys.
Julie: Adventurous people who enjoy both culture and visiting unusual destinations, combined with walking and trekking. It’s ideal for lovers of natural history, spas, meditation and happiness.
John: I would highly recommend for travellers rather than tourists who want to tick boxes of places to visit. For anyone who is well travelled, used to high quality and looking for somewhere new then Bhutan is the perfect destination. It is reassuringly expensive!
Julie: Warmer than we had all expected – I packed far too much! You really just need layers – depending on where you are in altitude and time of year.
John: The weather was excellent and it was pleasantly warm without being too hot. Six Senses offer complimentary laundry service so overpacking not required – pack layers and good walking shoes or boots.
John: The problem with highlights is that they can detract from everything else and Bhutan is a joy throughout. But if I have to give one, then Tiger’s Nest was arguably the highlight as it was a great sense of achievement to get there and back. Breakfast with the young monks at the monastery was also a very rewarding experience.
Andy: We had some amazing experiences in Paro, but nothing could top the hike up the Tiger’s Nest! This was an amazing experience as well as an incredible feat of endurance on our behalf. If you travel to Bhutan and even think you could possibly do this, you simply must try. The effort required is immense, but the rewards of getting there and the sense of achievement at having done so far outweigh the effort.
Julie: I’ve spoken to several of my regulars who are interested in future trips to Bhutan and I wrote a detailed travel blog which was sent as a newsletter and shared multiple posts on social media (both during the trip and since). I also added two itineraries for Bhutan to my website.
John: I have already confirmed a booking with two or three more in the pipeline. It’s a big advantage knowing first-hand what the destination is like. I have total confidence that all my clients will return invigorated and enriched by such a great destination. The only problem is trying to find other places which deliver the same!
We learn more from Nikhil Chhibber, Inspiring Travel's product and trade relationship manager for India, Bhutan and Sri Lanka, who curated the fam trip itinerary.
Since reopening after Covid, Bhutan has been one of the top sellers for our high-end clients looking for top-quality experiences. I have been very fortunate to visit Bhutan on several occasions. My visit in August 2023 helped me story-tell my experiences to all our key trade partners and it brought fantastic results in terms of bookings. Ever since Bhutan first opened for tourism in 1974, it’s had a policy of high value and low volume tourism, which aligns with ITC’s philosophy.
Six Senses and ITC make a great team. We work as extension of each other. We have an exceptional relationship with the Six Senses team, and they offer the newest top luxury lodges in Bhutan. They have lodges in the five of most popular locations in Bhutan, offering stunning views, amazing accommodations (some include private pools) and great facilities.
In the 21st century, Bhutan is a like a surreal destination! Bhutan has breathtaking scenery, iconic hilltop monasteries with stunning architecture, culture, history, plenty of mythical and captivating stories, valleys with amazing views with people living like they have done for hundreds of years disconnected with modern world. Bhutan is leading by example on sustainability and responsible tourism, 70% of the country is still under forest cover and is the only country that is carbon negative in the world. Bhutan also thrives and prioritizes gross national happiness over GDP.
Planning a trip well in advance is highly recommended to enable us to cherry pick the flights, destinations, hotels, rooms and experiences with the wow factor, and not be constricted by availability. Druk Air and Bhutan Airlines don’t announce their schedule early so date changes can be a potential possibility and itineraries need to be flexible. Securing Bhutanese visas can take a few days too.
Book it: Inspiring Travel offers a 14-night Journey to the Kingdom of Thunder Dragon with Six Senses Bhutan from £14,499pp including accommodation throughout, international and domestic flights.
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