Uniworld unveils £50,000 booking incentive and new brochures

Uniworld is releasing a 98-page Ultimate European Journeys brochure featuring all of its holidays of 10 days or more in Europe.

This launch comes following a 34% year-on-year jump in UK passengers choosing to add a land or rail extension. 

New trips featured in the brochure include an 18-day Wine Roads of France and Portugal river cruise; a 15-day Istanbul to Paris trip with a rail journey on the Golden Eagle Danube Express and a seven-day sailing on Joie de Vivre; and a 15-day Rhine, Moselle and Belgium Grand Discovery sailing on Victoria. 

Plus, a 13-day land-and-cruise Grande Italia itinerary with stays in Milan and Rome built in. 

The brochure will also showcase a range of new extensions in destinations such as Biarritz, Interlaken and Lucerne.

Chris Townson, Uniworld managing director for the UK and Europe, said: “We want to help our valued agent partners capitalise on the growing trend we’re seeing for longer, more immersive, and more varied travel experiences. 

“Our extensions are not just hotel nights tacked onto a cruise. They are carefully curated and fully hosted itineraries offering iconic inclusions – such as seeing Da Vinci’s Last Supper before it opens to the public – and the same levels of luxury that our guests experience on board.

“This new standalone Ultimate Journeys of Europe collection, supported by the best product, service and team in the business, will enable our partners to offer their clients the trip of a lifetime.”

The new brochure comes as Uniworld launches its main 2025 The Finest Luxury River Cruises brochure which features Europe, India, Egypt, Asia and the Peruvian Amazon trips. 

A 10% of early booking discount is available on trips in both brochures until 30 September.