Lemongrass launches Springboard social content programme for travel brands

The eight-week programme devised by Lemongrass provides a range of tools and tactics to enable brands to upskill their teams, provide guidance on publishing content, and effective strategies for brands to gain knowledge and build confidence for successful and impactful influencer engagement.

The virtual course is curated and personalised to each brand’s requirements and delivered via a series of collaborative virtual workshops. It includes four modules: audit and strategy, content pillars, assets and calendar and influencers, and travel brands will get discover what is and isn’t working for their audience, what content to prioritise, what gaps their competitors are leaving for them to fill, how to measure success in the long term, and which influencers will work for their brand. 

Abi Best, Managing Director at Lemongrass said: “We increasingly talk to travel brands, whether a hotel, wellness resort, tourist board or tour operator that are struggling to implement a successful social and influencer campaign. This can be for many reasons; they may be struggling to find resources to prioritise social media marketing, unsure of what content is performing well or what to measure to grow their social media following and engagement. 

Brands that choose Springboard receive a defined roadmap for success based on data and with measurable goal setting, a content audit of one social channel, a competitor analysis overview, defined SEO optimised content pillars to plan ongoing content and best-in-class content lookbook for inspiration. Brands are also provided with a template content calendar outlining social output, a style guide, KPI’s to measure ongoing success, an influencer target list aligned with content pillars and suggested influencer activations aligned with brand goals. Lemongrass will also outreach and activate three influencer visits from the influencer target list, selected by the client, leveraging the reach and trust of their tailored audience to grow social following and generate ‘new look’ social-first content that exemplifies the brand to the target audience.