Pata reveals the trends poised to shape tourism in the region in 2025

Insights were gathered from the organisation’s network of tourist boards, tour operators, airlines, and hoteliers.

The trends provide insight into what is set to be popular and help guide travel agents on what to sell.

The report also includes some great training tips on what is hot in the region including 20+ new tours and experiences, eight new hotels and nine new air routes.

Key Trends for 2025:

1. Amazing Agents - Travel agents remain vital, navigating complex itineraries, sustainability concerns, and niche travel experiences. Their expertise ensures seamless, tailored journeys, making them indispensable in 2025. PATA underscores its commitment to travel agents with a packed calendar of events in 2025 to enhance their knowledge and support their efforts.

2. Away from the Crowds - Secondary destinations are growing in popularity as travellers seek personalised, crowd-free experiences. Tourism boards are promoting these areas to help reduce over-tourism and encourage tourism dispersal.

3. The Real Deal - Travellers are opting for more immersive, hyper-local experiences, moving away from generic, mass-market tours for more authentic experiences that focus on community.

4. The Sky’s the Limit - Expanded airline routes and restored capacity are reducing flight costs, making travel to the region more accessible.

5. Wildlife Awaits - Demand for wildlife-centric holidays is booming. Pacific Asia offers endless experiences

6. Sustainability Seekers - Sustainable travel is increasingly prioritised, with travellers seeking eco-conscious options to reduce their carbon footprint.

7. Rooms with Roots - Hotels are embracing local culture and identity, offering unique designs that support communities and provide authentic experiences.

8. Set-Jetting - Film and TV-inspired travel is surging, with Pacific Asia becoming a sought-after destination for fans of screen locations.

9. Sporty Stays - Sports tourism continues to grow, driven by interest in major events across the region.

To view the full PATA Patterns Travel Trends report for 2025 visit the Pata website.