Playa Hotels & Resorts celebrates new Dominican Republic properties

VIP partners from across Europe joined the Playa Hotels & Resorts team in Palma this week to celebrate this expansion and learn more about the two new openings on a luxurious private yacht sailing across the bay of Palma. 

Now open, the 4* Wyndham Alltra Samana resort joins Playa’s all-inclusive collection, offering guests the opportunity to explore the stunning area of Samana, a hidden gem in the Dominican Republic. Promising to be the Ultimate All-Inclusive Resort in Punta Cana, the Wyndham Alltra Punta Cana is tucked away on the palm-studded Uvero Alto Beach. Formerly a Jewel and Dreams property, the refurbishments on resort stay true to its heritage, delivering the elegance of colonial charm but with the vibrant energy guests have come to expect from the Wyndham brand. 

Playa’s VIP event heralded a chance for the team to express their appreciation for the continued support of their partners and give thanks for the record business seen across the portfolio in 2024. Held across six days and entertaining over 40 guests, Playa hosted successful strategic meetings with TUI, Hotelbeds and Altura Beds for the UK and Irish markets, working to set commercial agreements for the coming year that will see more of the Playa Hotels & Resorts portfolio feature in their product programmes.

Pictured with the Playa Hotels & Resorts team are TUI’s Nikolina Koleva, Revenue Coordinator, Richard Pavelka, Revenue Manager, and Lucian Butas, Contracting Manager.

Comments Anders Sparkhall, Commercial Director, Playa Hotels & Resorts: “These new property additions further widen the net for Playa within the Dominican Republic, offering our partners – both front line agents and operators - an increased opportunity to sell the destination based on a broader property choice with options to fit almost all client needs and budgets.”

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