Tower Bridge says hola, ciao, bonjour to international visitors

Agents can offer an enhanced experience to clients visiting Tower Bridge with an immersive audio tour available in French, German, Italian or Spanish. Already available in English, the Highlights Tour, an audio guide powered by Smartify, has been upgraded to include new European language options, as well as a new sensory audio descriptive tour. 
 
Free to download onto visitors’ smartphones, the Highlights Tour reveals Tower Bridge’s incredible history with an interactive journey through London’s defining landmark. As well as expert commentary and testimonials from the experienced Tower Bridge team, users of the app also get access to exclusive images and photography. Once downloaded, visitors simply choose their preferred language and enjoy a 45-minute tour of the Towers, High-level Walkways and the Engine Rooms.  
 
For agents working with clients who have visual impairments, a new audio descriptive tour is also now available for the first time, bringing an experience to engage all senses. Developed by Smartify and consultant Joe Rizzo Naudi, the audio descriptive tour will enable visitors to understand more about the materials and surfaces, while highlighting the temperatures, the changing light levels and different spatial experiences, enabling visitors to connect with the defining landmark, both inside and outside the Bridge.  
 
Dirk Bennett, Tower Bridge Exhibition Development Manager, said: “We dipped our toe in the water, and launched an English version of our Smartify audio tour in the summer of 2023 and the response has been fantastic. We’ve had over 130,000 users in less than 12 months downloading and tuning in to hear the extraordinary stories behind Tower Bridge’s construction, maintenance and its role in London’s transportation and cultural life today. So, we’re excited to bring expanded audio tour options for our visitors from across Europe and beyond, and to develop a richer experience for those with visual impairments. It’s an area we’re keen to develop further too, and we’re already planning for the next phase of additions: watch (or listen to) this space.”