The first in the series is a destination selling guide created in partnership with Visit Florida.
The digital selling guides are designed to provide travel agents with the tools and knowledge needed to sell destinations, cruise lines, tour operators, accommodation providers and airlines.
Florida’s selling guide launched today (7 February) contains a flights guide, annual events calendar, supplier and trade contact details, marketing tools, training content and essential information such as visa details and travel advice. It also pulls in relevant news stories and features from across ttgmedia.com.
Other selling guides in the pipeline include collaborations with Virgin Voyages and Colombia.
“We’re hoping these selling guides will become the go-to place for travel agents to find the information they need about a destination or product,” said Madeleine Barber, head of partner content at TTG.
“The information will be regularly updated throughout the year so I recommend bookmarking the guide for easy access.
“I also encourage travel agents to let us know if there’s additional information they’d like to see on our selling guides that isn’t currently listed – we really do want to make these resources as comprehensive as possible,” she added.
Travel agents can explore the new Florida selling guide at ttgmedia.com/sellingflorida.
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