6 reasons why understanding neurodiversity is good for business

Savannah Wilkinson, sales and marketing manager, Inclusive Travel explains what neurodiversity is, how to embrace these differences, and why agents can use this understanding to boost business. 

1.     What is neurodiversity?

In a nutshell, it’s the recognition that every brain works differently. People who are neurodivergent, whether they have autism, ADHD, dyslexia, or another cognitive differences, experience the world in unique ways. And in the travel industry, understanding and embracing these differences can make a big impact on how we support our clients and employees.

2.    Consider the sensory overload of travelling – and be flexible

When you’re working with neurodivergent clients, flexibility is key. Travel can be stressful for anyone, but for some, it can be especially overwhelming. Sensory overload, crowded airports, or unpredictable environments can all be challenging. That’s where being adaptable comes in. For example, some clients may benefit from a detailed, structured itinerary with clear steps, while others might prefer flexibility and room to explore at their own pace. It’s all about finding out what helps your client feel most comfortable and confident during their travels.

3.    Avoid the jargon – be clear and direct

Communication plays a huge role. Neurodivergent clients might process information differently, so clear and direct communication is crucial. Avoid using complex jargon or overloading them with too much information at once. Instead, break things down into simple, digestible steps. If you’re unsure whether they’ve fully understood something, don’t hesitate to ask, “does this make sense?” or “would you prefer I explain it in a different way?” It’s a small gesture that shows you’re committed to making their travel experience as smooth as possible.